The
Cleveland Auto Show is your Best Investment!
The highest
auto show attendance levels, in order from highest to lowest, were in the
Cleveland, Dallas, Detroit, Chicago and Los Angeles markets.* In Cleveland, 32% of households surveyed
attended the auto show! The highest auto show purchase influence, in order from
most to least, was among buyers in the Cleveland, Dallas, Los Angeles, San
Francisco and Chicago markets.* Cleveland’s influence is 8% higher than the
national average. Our reach extends to over 350,000 households in the
Cleveland/Akron area!
Here’s what
our current sponsors have to say:
“Our
sponsorship with the Cleveland Auto Show has helped AutoTrader.com reach those
attendees that are in the market to purchase a new vehicle. Our visibility at
the show has let us reinforce to the consumer that we have brand new models on
our site and that we can help them find the perfect car for them.” AutoTrader.com
It is one of
the most worthwhile events that we do every year—it gives us positive exposure
and a chance to strengthen our relationships in the Cleveland area. GCADA
is a great partner and we are pleased to support those that support us.” Doug
Austin, Executive Vice President, IGS Energy
The
Cleveland Auto Show is important to the auto industry and economy in Northern
Ohio. It serves many of the same customers we serve as largest health insurance
company in Ohio. That, and it’s a lot of fun. It is a great opportunity
for entertainment, as well as to get a sneak peak at the fabulous new cars
coming out. The Auto Show is a mainstay of my marketing budget.” Jared
Chaney, Executive Vice President of Corporate Communications for Medical Mutual
of Ohio.
Our
Audience: Your Customer
A major
attraction for the Cleveland and Akron/Canton areas, the Cleveland Auto Show
brings car enthusiasts, casual observers, and families together for the 9-day
event. They can expect to see a wide range of domestic and imported vehicles,
new models and concepts, typically over 1,000 from automakers worldwide.
Along with a
selective display of booths that feature the products of both local and
international companies, Cleveland Auto Show attendees are treated to a unique,
yet consistently engaging experience.
Free
parking, compliments of local new motor vehicle dealers, is provided to all
attendees.
Various
ancillary events surround and enhance the Cleveland Auto Show such as Media
Day, our Kickoff Breakfast, Family Day, NASCAR Night, celebrity appearances and
much more. A consumer show and a favorite family tradition since 1903, there's
something for everyone at the Cleveland Auto Show.
Recognized
as one of the largest shows in the nation both in attendance and venue size, the
Cleveland Auto Show is set in 1.5 million square feet of exhibit floor space.
This a one-of-a-kind column free setup allows our exhibitors and sponsors a
fantastic array of options when it comes to promotion.
Meet Your
Goals With Visibility and Targeted
Sponsorships
The
Cleveland Auto Show has continued to grow each year by attracting consumers and
meeting the marketing goals of dealers, automakers and sponsors.
Sponsorship
of the Cleveland Auto Show can help you meet your company's goals, on any
scale. A few highlights include:
- Pre-purchase
auto show attendance is highest among buyers of luxury brands.* Top 5:
Cadillac; Audi; Acura; BMW; Mercedes-Benz
- 42% of
buyers who attended an auto show prior to purchase rated the show influence as
“moderately” or “completely” influential.
- Auto show
influence is comparable to the best of all other marketing communications
except for the in person, dealership experience.
Typically
included with sponsorship, a company will reach over one million people
annually when featured on clevelandautoshow.com, as well as become part of a
lasting product reference when included in our Show Program.
With over 1,000 Virtual Garages and over 800,000 unique visitors during the month
of the show the New York international Auto Show website is the website to
reach auto enthusiasts and those looking to purchase or lease a vehicle.
Show Program
Each year, attendance increases at the Cleveland Auto Show, where consumers
check out the latest and greatest that the auto industry and the
Cleveland/Akron region has to offer. The full-color Cleveland Auto Show Program
helps visitors navigate the busy Show floor and often acts as a guide in the
car-buying process. The program features hundreds of vehicle photos, all of the
latest cars, trucks, minivans and SUVs, a new car buyer's guide, access to our
industry-exclusive “Green Tour of the Auto Show” and much more. Please contact Aliesha Johnson for more
information at ajohnson@gcada.org.
For more
information about any of our sponsorship options, please contact Sara Panza at spanza@gcada.org.
*statements
based on data gathered from the 2012 Auto Show Strategy Report—published by
Foresight Research